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Why is PR important?

PR is something that everyone has heard of, however do you really know what PR is and how it can help your business?


The PRSA says, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”


Here at Petersens we know that PR is essential when shaping the image of your company.


In order for your company to become a brand, publicity and the quality of your content is vital. 


We build a companies reputation through the media, social media, or self-produced communications.


We create quality content for our client to help promote and expand their company as well as gain more customers.


Customers look for leading brands on the market, and it’s hard to compete with competitors if your publicity is equal to zero. 


If you’re not able to promote yourself properly, why will customers use your business and not your competitors?


With social media being used by both businesses and customers, maintaining an online presence is key.


Engagement on posts will engage your consumers and is vital when in such a competitive market.


However, understanding alogrythems and having the time to not only run your business, but also be producing and promoting daily content seems pretty impossible.


Social media is the best place to communicate a company’s key messages, but it needs to be done properly.. 


Social networking sites like twitter are great for building relationships with both customers and other local businesses, and through a constant online presence you will

be able to increase your customers. 


So, under today’s circumstances, not implementing PR in social media, equals to losing at least 30% of our potential customers.


What we do:

Write and distribute press releases

Writing and blogging for the web (internal or external sites)

Social media promotions

Write pitches about a firm and send them directly to journalists

Collect social media analytics

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