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  • Writer's picturePetersensPR

Why is social media vital for your business?

Social media may be something that you enjoy using in your personal life, but have you ever thought about the importance of your social media presence for your business?

Your business's social media accounts reflect heavily on what potential customers think about your product. 

Having disorganised, uncorrelated or dead social media for your business will stop people wanting to buy into your business.

Maintaining a strong social media presence is something that shouldn’t be taken lightly and in this technological age is something you really should invest some time and money in.

Here are some of the reasons we think social media is vital for your business.

1. Having social media increases brand awareness

Social media is used by almost half of the world’s population, and with so many people connected online, it’s a sure-fire way to gain some traction to your brand and gain some more customers. 

In 2019, 60% of users learn about new products through Instagram. More than half of Instagram's users have discovered new products while on the platform, and they've been open to learning more and even purchasing.

While social media may be something you consider to be personal, creating a social media presence for your brand may be vital in pushing your business in the right direction.

2. Make your brand personable 

Connecting with customers online shows that there is a face behind the brand, not just an automated response service or a customer service team they aren’t able to get in contact with.

Interacting with potential customers online shows you’re more reliable, you’re dedicated to providing the best service and a lot of the time people are more likely to buy a product when they can see online that the product works.

Having a face behind your brand helps you create a real human connection with your customers and makes them more likely to come back for more.

3. Increase in Sales

Social media can be used to help sell your business or product no matter what it is.

It’s also a cheaper and quicker way to gain traction and advertise your products.

With features on social media that quickly and easily direct potential customers to your website, it is critical to have a current social media profile when getting people to buy your products. 

As the number of people using social media increases and social sales tools evolve, social media will become increasingly important for product search and eCommerce. 

Now is the time to align your social marketing and sales goals.

If you feel that you need to upgrade your business's social media presence and feel you need some help doing this, please do contact us

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